How about that…
American Rifleman bumped Maxim magazine off to enter the top 25 titles, in circulation, as reported by the Alliance for Audited Media.
American Rifleman, one of the magazines that members of the National Rifle Association can receive as part of their membership, posted a 29.3% boost in circulation in the second half of last year, compared with the second half of 2012, according to new numbers released Thursday by the Alliance for Audited Media, which tracks magazine circulation. That leap, to an average circulation of 2.2 million from 1.7 million, was enough to propel American Rifleman into America’s top 25 magazines by circulation, according to the circulation group.
Go ahead, head on over there and peruse the list. Circulation numbers from last year are bloody, especially the single-copy sales down sharply by as much as 27%, with only two titles showing meager growth.
From the story about the American Rifleman:
The magazine industry posted a 1.7% decline in total paid and verified circulation in the second half of last year, according to the new figures from the Alliance for Audited Media. Subscriptions declined just 1.2% while single-copy sales continued their prolonged, steep drop with another 11.2% decline from the period a year earlier, according to the Alliance for Audited Media.
How is Gun Save Life’s GunNews Magazine looking?
The January 2013 issue had a circulation of 15,000 copies.
Our latest issue, the February 2014 issue with the special Live Free supplement, had a circulation of 20,500 copies, or an increase of 36%.
And American Rifleman did that without having to have the word “SEX” on the cover of every issue, like so many of those rags seem to do.
Amazing, isn’t it?
And not having scantily clad ladies on every cover, either.