They opted to quit selling America’s favorite rifle following Sandy Hook.
Guess what happens when you quit selling something Americans love?
You don’t sell as much stuff in your stores – especially when you anger gun owners by cancelling purchases of guns already bought and paid for by customers.
Dick’s unilaterally stopped selling America’s favorite rifle and similar guns in an effort to assuage a noisy bunch of leftists who would never buy any gun from Dick’s anyway.
The bottom line: Dick’s sales crashed after their decision following Sandy Hook, falling 2.2% in the 4th quarter of 2012, compared to 2011. The company’s stock fell close to 10% in the last quarter as well.
The leadership of Dick’s is placing blame squarely on Lance Armstrong, not their short-sighted decision to stop selling guns.
With leadership like this, it is no wonder the company is tanking.
(Guns) – …At a time where the only thing a company has to do to sell firearms, ammo and accessories is to unlock their doors, Dick’s sales have flat-lined. In fact, their sales dropped 2.2 percent in the fourth quarter of 2012 compared to 2011 and their shares 10 percent in the last quarter.
Dick’s CEO pointed his finger squarely at, well, Lance Armstrong. “People had a very negative reaction to the Livestrong brand,” he said at an earnings report.