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BRAND SUICIDE: The NFL’s problems grow…

December 5, 2017

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The National Football League has a big problem.   The tone deaf NFL leadership thought Americans would ignore social justice warrior players disrespecting the American flag, our nation and our servicemen by kneeling during the National Anthem.  At first, their protests sought to draw attention to alleged police brutality.  Then it became racial injustice.  Tomorrow?  Who knows what these over-paid, entitled children will adopt for a crusade.  Maybe bigger flat screen TVs in the locker room or an end to drug testing?

When major news organizations report on how empty seats at NFL games outnumber fans, that's a bad day for the NFL brand.  So too are the sharp decline in TV ratings that threaten to crush ad sales.  And players that add inflammatory energy to the mix, like the Giants defensive end Olivier Vernon who told fans incensed over the disrespect to "stay home".

The NFL's solution to the problem they claimed last year (See the:  No, NFL viewership wasn't down because of the anthem protests story) had nothing to do with the National Anthem protests?

They propose to donate about $100 million to social justice causes over seven years in an effort to appease their social justice warrior players.  Kid of like the San Francisco 49ers did by donating a half-million to gun control advocacy in recent weeks.  If you can't play football (SF 2-10 record this year), then do something…

Oops.  Did we mention at least some if not all of that money will come from monies originally pledged to breast cancer research and monies planned to go to help veterans and their families?

"In the discussion that we had, Malcolm (Jenkins) conveyed to us — based on discussions that he had with the NFL — that the money would come from funds that are already allocated to breast cancer awareness and Salute to Service," [San Francisco 49ers safety Eric] Reid told Slate. "So it would really be no skin off the owners' backs: They would just move the money from those programs to this one."

Meanwhile, there are 149,000 video entries to "burning NFL apparel".  DirecTV is offering refunds to former fans cancelling their "Sunday Ticket" programming.   And local veterans organizations are advertising a lack of NFL games on their TVs.   "The NFL made the worst branding move in the modern history of sports," one branding and PR exec told USA Today.


How much of that $100M will get funnelled into anti-gun social justice advocacy?

A bigger question is how much of your money $$ will find its way to the NFL in the coming seven years?

4 Responses to BRAND SUICIDE: The NFL’s problems grow…

  1. Patrick Peterson on December 5, 2017 at 3:19 pm

    Take promised money from Veterans and Brest Cancer Awareness and give it to the 'Hood?  I don't know how I can become less of a fan!  Let the snowflakes have them.


  2. KK on December 6, 2017 at 11:40 am

    Taking money designated for one thing and spending it on other things. They must have had their training in the Illannoy legislature.

  3. JM on December 6, 2017 at 2:22 pm

    Looks like they might bring ESPN down with them as well. 

    Glad I'm not into professional sports.  There are many more worthwhile things to spend our time and money on.       

  4. anon on December 9, 2017 at 5:38 pm

    We should be asking ourselves why we watch grown men chase a ball around anyway.  While we were excaping the worlds problems in another pointless diversion, the forces of evil are plotting the downfall of America.  We all need to get serious, because enemies of the state are deadly serious, and evil never sleeps nor takes a break from the task at hand.