The NRA has launched a broad-based values-themed publicity campaign, reaching out beyond simple gun rights messages to cast NRA members as the “good guys” in an effort to appeal to large, new segments of the population.
It’s stuff like this which leaves Michael Bloomberg filling his shoe with urine.
The gun haters in America must have been thinking the NRA would be asleep at the wheel after Bloomberg announced his $50 million pledge to fund programs to try to recreate past tyrannies. Boy, were they wrong.
The National Rifle Association has unleashed a multimillion-dollar TV advertising campaign that its longtime leader says is aimed at messaging beyond gun rights and reaching middle-class mothers, minorities and other Americans “who believe our country is off the rails.”
The gun lobby’s campaign, launched in the last 10 days, uncharacteristically delves into issues far beyond the Second Amendment to explore the IRS scandal, media elitism and security vulnerabilities, with a call to return “good guys” to power.
Here’s a sample or two. Fair warning, there’s about a dozen and they autoplay one right after another.